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Тренд: «детские» кольца

Мы помним, как прошлым летом только ленивый не носил украшения из бисера — а отдельные модники и сами пробовали их плести. Сегодня же тренд на наивную бижутерию, который набирает обороты, продолжается в ярких кольцах как из детства. Настя Сотник выяснила, у кого искать самые интересные из них и при чем тут TikTok.

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ЕЩЕ ОДИН ДАР КАРАНТИНА

Популярность ярких, немного наивных колец — логичное продолжение карантинного тренда на изделия из бисера. Во всяком случае, когда Микита Куницкий, основатель самой популярной марки украшений из бисера Hiaynderfyt, начал делать кроме браслетов, колье и моносерег кольца, — носить их начали все поклонницы марки, от блогера и телеведущей Насти Ивлеевой до певицы Дуа Липы. А внимание звезд и инфлюенсеров быстро сосредоточилось на брендах, выпускающих украшения с очевидно детской эстетикой. Яркий пример — кольца-конфетки Адрианы Мансо. Раньше мы видели такие в отделах игрушек и сувенирных лавках, теперь в клипе Майли Сайрус на песню Midnight Sky. Кстати, на руках Майли в том клипе La Manso соседствовали с кольцами еще одной марки, чья фанбаза существенно расширилась за время карантина, — Bea Bongiasca. Кольца итальянки Беа Бонджиаски больше всего похожи на те, которые мы в детстве скручивали из проволоки или стебельков. «Такие яркие детали приносят счастье, и это именно то, что людям нужно сегодня от аксессуаров», — объясняет популярность наивной эстетики Беа Бонджиаска в беседе с The Blueprint. И передозировки счастья можно не бояться, во всяком случае, дизайнеры предлагают носить по несколько колец на одном пальце сразу — Майли Сайрус, Дуа Липа и Леандра Медин носят и, кажется, ни на что не жалуются.

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margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/p/CKdZCm3nCBG/?utm_source=ig_embed&utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank" rel="nofollow noreferrer">Публикация от Hiaynderfyt (@hiaynderfyt)</a></p></div></blockquote> <script async src="//www.instagram.com/embed.js"></script>
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border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;"></div></div></div><div style="padding: 19% 0;"></div> <div style="display:block; height:50px; margin:0 auto 12px; width:50px;"><svg width="50px" height="50px" viewBox="0 0 60 60" version="1.1" xmlns="https://www.w3.org/2000/svg" xmlns:xlink="https://www.w3.org/1999/xlink"><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g transform="translate(-511.000000, -20.000000)" fill="#000000"><g><path d="M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631"></path></g></g></g></svg></div><div style="padding-top: 8px;"> <div style=" color:#3897f0; 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border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)"></div></div><div style="margin-left: auto;"> <div style=" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"></div> <div style=" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"></div> <div style=" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"></div></div></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"></div></div></a><p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/p/CFNcrNaqcsv/?utm_source=ig_embed&utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank" rel="nofollow noreferrer">Публикация от La Manso (@la_manso)</a></p></div></blockquote> <script async src="//www.instagram.com/embed.js"></script>

Кольцо Bea Bongiasca 

51 850

Кольцо Bea Bongiasca 

63 500 ₽

ЮВЕЛИРНАЯ САМОДЕЯТЕЛЬНОСТЬ

Подчеркнутая самодельность, свойственная и кольцам La Manso, и Bea Bongiasca, — тоже ход в игре дизайнеров с чувствами потенциальных покупателей. По сути, такие кольца воспринимаются как новые фенечки, которые в детстве все плели из ниток и бисера для лучших подружек. Мы повзрослели, плести фенечки времени нет, возможно, как и часто встречаться с подругами, — и вот за пару кликов (и от пары десятков до пары сотен долларов) у тебя появляется взрослая версия «кольца дружбы», пропуска в новый клуб. Только в нем уже есть и те, с кем никак не получается увидеться, и Дуа Липа, и Майли Сайрус.

Чтобы попасть в этот клуб, кстати, тратиться на La Manso или Bea Bongiasca необязательно. Наивные украшения можно сделать своими руками, как в детстве. В помощь — DIY-видео тиктокеров, которым в последнее время особенно полюбились яркие кольца из глины. Сейчас по хештегу #clayrings в TikTok уже почти 9 миллионов просмотров. Учитывая такую популярность, логично, что, пока одни тиктокеры развлекались, другие — превращали контент в бизнес, запуская собственные марки.

Кольца Bea Bongiasca

Кольцо Ivies Rings

 £18

Так, например, поступила англичанка Айви Кристал, открывшая онлайн-магазин авторских самодельных колец Ivies Rings в декабре 2020-го, после того как ее отчислили из Лондонского университета искусств. С того момента Айви выпускает кольца небольшими дропами, некоторые из них раскупаются за считаные часы. По такому же принципу пошла и школьница Лили Григалашвили, которая недавно запустила бренд Lili Archive. Сначала она продавала вещи, которые научилась апсайклить с помощью техник, изученных в TikTok за время карантина, а сейчас — сфокусировалась на кольцах и медальонах из полимерной глины. Пока у ее бренда считаные сотни подписчиков в Instagram, но среди них ее подруга, модель Jolie Alien и сестра — редактор моды Vogue.ru Алина Григалашвили, а это уже заявка на некоторый коммерческий успех. Стоят и Ivies Rings, и кольца Lili Archive намного дешевле La Manso или Bea Bongiasca — а в тренд попадают настолько же точно.

Кольца Ivies Rings

£14

<blockquote class="instagram-media" data-instgrm-permalink="https://www.instagram.com/p/CJT6zE6n6bv/?utm_source=ig_embed&utm_campaign=loading" data-instgrm-version="13" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><div style="padding:16px;"> <a href="https://www.instagram.com/p/CJT6zE6n6bv/?utm_source=ig_embed&utm_campaign=loading" style=" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;" target="_blank" rel="nofollow noreferrer"> <div style=" display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"> <div style=" background-color: #F4F4F4; 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border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)"></div></div><div style="margin-left: auto;"> <div style=" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"></div> <div style=" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"></div> <div style=" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"></div></div></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"></div></div></a><p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; 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На просторах TikTok и Instagram подобных брендов «самодельных колец», созданных тиктокерами, десятки. Вы тоже можете попробовать последовать их примеру, если есть свободное время, деньги на глину и другие нужные материалы. Правда, как предупреждает Григалашвили, на создание колец уходит намного больше времени, чем может показаться, — сама Лили лепит их после уроков, по ночам (примерно с 11 вечера до 4 утра), из-за чего у нее «полетел весь режим».

Кольцо La Manso 

€ 58

БУДЬТЕ КАК ДЕТИ

Пойдете вы по стопам тиктокеров, создавая кольца своими руками, решите заплатить им за свое «кольцо дружбы» или предпочтете дорогой аксессуар популярного бренда, поверьте, ваши усилия (или вложения) точно окупятся — тренд на наивные украшения с нами надолго. В этом уверена и Беа Бонджиаска: «Спрос на яркие, как будто детские ювелирные изделия будет только набирать обороты. Думаю, ярче станут и крупные украшения — statement pieces, и моносерьги, которые тоже стали популярны в 2020-м. А еще мечтаю, чтобы персонализированные украшения в виде букв имен или фамилий снова вошли в моду!» Происходящее в моде это только подтверждает: например, становятся все более популярны браслеты и серьги в виде резинок-пружинок, которые многие девушки носят на запястьях, про запас. Ювелирные версии таких аксессуаров предлагают и локальные бренды, например, украинская марка Lutiki стилиста Сони Солтес, которая уже успела сделать коллаборацию с певицей Луной; и люксовые бренды, например, Bottega Veneta. Вот и хорошо, мы тоже взрослеть не торопимся.

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