Специальные выпуски
Специальные выпуски

Blueprint
T

специальный проект

16 декабря 2025

автор: Наташа Королева

иллюстратор: Анна Евдокимова

реклама • ООО «Эйвон Бьюти Продактс Компани»

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Культура поддержки и доброты

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8 простых способов поддержать себя и близких

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Забота — это гораздо больше, чем просто действие. Это цепочка, которая соединяет нас с другими людьми, и каждый добрый жест становится частью большого круга поддержки. Вместе с Avon Россия предлагаем восемь практик, которые потребуют мало усилий и помогут запустить свою цепочку доброты.


В Avon Россия действует программа «Круг заботы», которая объединяет все инициативы бренда в поддержку российских женщин и их семей. Это новый подход к благотворительности и социальной деятельности компании, где три направления — здоровье, семья и самореализация — помогают женщинам чувствовать опору.


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Забота как способ

говорить «я рядом»

<style> * {outline:none!important;-webkit-touch-callout: none; -webkit-user-select: none; -khtml-user-select: none; -moz-user-select: none; -ms-user-select: none; user-select: none; -webkit-tap-highlight-color: transparent; outline: none; -ms-touch-action: manipulation; touch-action: manipulation;} *, *:focus {outline:none!important;-webkit-touch-callout: none; -webkit-user-select: none; -khtml-user-select: none; -moz-user-select: none; -ms-user-select: none; user-select: none; -webkit-tap-highlight-color: transparent; -ms-touch-action: manipulation; touch-action: manipulation;} [name*="_submres"], [name*="_var_"], [name*="_showresult"], [name*="_repeat"], [name*="_social_"], [name*="_icn_point_"], [name*="_backbtn"], [name*="_makeb"], [name*="start_btn"] {cursor:pointer!important;} #article { height:1800px; transition:height 0.3s; padding-bottom: 0px; } [name*="_icn_point_"] .content:before, { opacity:0; transition:all 0.3s; } [name*="_icn_point_"]:hover .content:before, [name*="_icn_point_"].hovered .content:before, [name*="_icn_point_"].selected .content:before { content:""; width: 14px; height: 14px; position:absolute; top: calc(50% - 1px); left: calc(50% - 1px); transform: translate(-50%, -50%); opacity:1; transition:all 0.3s; background:#000; border-radius:50%; } [name*="_submres"] .content, [name*="_showresult"] .content, [name*="_social_vk"] .content, [name*="start_btn"] .content { border-color: #353535!important; background-color: #353535!important; border:1px solid; transition:border-color 0.3s!important; transition: background-color 0.3s; } [name*="_submres"]:hover .content, [name*="_showresult"]:hover .content, [name*="_social_vk"]:hover .content, [name*="start_btn"]:hover .content { background-color: transparent!important; transition: background-color 0.3s!important; } [name*="_submres"] .content span, [name*="_showresult"] .content span, [name*="_social_vk"] .content span, [name*="start_btn"] .content span { color: #f6f4e9!important; } [name*="_submres"]:hover .content span, [name*="_showresult"]:hover .content span, [name*="_social_vk"]:hover .content span, [name*="start_btn"]:hover .content span { color: #353535!important; } [name*="_repeat"] .content, [name*="_backbtn"] .content { border-color: #a3966f!important; background-color: #a3966f!important; border:1px solid; transition:border-color 0.3s!important; transition: background-color 0.3s; } [name*="_repeat"]:hover .content, [name*="_backbtn"]:hover .content { background-color: transparent!important; transition: background-color 0.3s!important; } [name*="_repeat"] .content span, [name*="_backbtn"] .content span { color: #f6f4e9!important; } [name*="_repeat"]:hover .content span, [name*="_backbtn"]:hover .content span { color: #a3966f!important; } @keyframes bounceIn { 0% { opacity: 0; transform: scale(0.85); } 50% { opacity: 1; transform: scale(1.05); } 70% { transform: scale(0.95); } 100% { transform: scale(1); } } .bounce-in { animation: bounceIn 0.6s ease-out forwards; } [name*="showbutton_"] { cursor:pointer; } [name*="showbutton_"] .content { transition: background-color 0.3s, border-color 0.3s !important; } [name*="showbutton_"]:hover .content, [name*="showbutton_"].was-clicked .content { background-color: rgb(228, 2, 75)!important; border-color: rgb(231, 80, 137)!important; transition: background-color 0.3s, border-color 0.3s !important; } </style> <script> $(document).ready(function () { const $root = $('#article .body'); let isTransitioning = false; function animateBounceIn($elements) { $elements.each(function () { const $el = $(this); $el.show(); $el.removeClass('bounce-in'); void $el[0].offsetWidth; $el.addClass('bounce-in'); }); } function showItemsGroup(id) { const defer = $.Deferred(); const $topLine = $root.find(`.object[name="topline_${id}"]`); const topLineTop = parseInt($topLine.css('top'), 10) || 0; const $elements = $root.find(`.object[name^="item_${id}"]`); const $animEls = $root.find(`.object[name^="item_${id}_anim"]`); // 1) Смещаем ВСЕ элементы $elements.each(function () { const $el = $(this); let originalTop = $el.data('original-top'); if (typeof originalTop === 'undefined') { originalTop = parseInt($el.css('top'), 10) || 0; $el.data('original-top', originalTop); } const newTop = originalTop - topLineTop; $el.css('top', (newTop + 800) + 'px'); // скрываем ТОЛЬКО не *_anim if (!$el.is($animEls)) { $el.hide(); } }); // 2) fade / bounce ТОЛЬКО для обычных item animateBounceIn($elements.not($animEls)); // 3) title const $title = $root.find(`[name="item_${id}_title"]`); if ($title.length) $title.addClass('is-shown'); // 4) клик по *_anim с задержкой setTimeout(function () { $animEls.trigger('click'); }, 300); // 5) resolve setTimeout(function () { defer.resolve(); }, 400); return defer.promise(); } function hideItemsGroup(id) { const defer = $.Deferred(); const $elements = $root.find(`.object[name^="item_${id}"]`); const $animEls = $root.find(`.object[name^="item_${id}_anim"]`); const animations = []; $elements.each(function () { const $el = $(this); const originalTop = $el.data('original-top'); const anim = $el.fadeOut(300).promise().then(function () { if (typeof originalTop !== 'undefined') { $el.css('top', originalTop + 'px'); } }); animations.push(anim); }); // убрать "is-shown" у title $root.find(`[name="item_${id}_title"]`).removeClass('is-shown'); // когда ВСЕ скрылись и вернули top $.when.apply($, animations).done(function () { // клик по *_anim (их обработчик) $animEls.trigger('click'); // и показать *_anim уже на исходных позициях (без fade) $animEls.each(function () { const $el = $(this); const originalTop = $el.data('original-top'); if (typeof originalTop !== 'undefined') { $el.css('top', originalTop + 'px'); } $el.stop(true, true).show(); // просто показать }); defer.resolve(); }); return defer.promise(); } function showPreloader(id) { const defer = $.Deferred(); const $preloader = $root.find(`.object[name="preloader_${id}"]`); if (!$preloader.length) { defer.resolve(); return defer.promise(); } const $topLine = $root.find(`.object[name="pretopline_${id}"]`); const topLineTop = parseInt($topLine.css('top'), 10) || 0; $preloader.each(function () { const $el = $(this); // оригинальный top let originalTop = $el.data('original-top'); if (typeof originalTop === 'undefined') { originalTop = parseInt($el.css('top'), 10) || 0; $el.data('original-top', originalTop); } const newTop = originalTop - topLineTop; $el.css('top', newTop + 932 + 'px'); }); $preloader.fadeIn(300, function () { defer.resolve(); }); return defer.promise(); } function hidePreloader(id) { const defer = $.Deferred(); const $preloader = $root.find(`.object[name="preloader_${id}"]`); if (!$preloader.length) { defer.resolve(); return defer.promise(); } const originalTop = $preloader.data('original-top'); $preloader.fadeOut(300, function () { if (typeof originalTop !== 'undefined') { $preloader.css('top', originalTop + 'px'); } defer.resolve(); }); return defer.promise(); } $root.find('[name^="showbutton_"]').on('click', function () { if (isTransitioning) return; isTransitioning = true; const $btn = $(this); const nameAttr = $btn.attr('name'); // showbutton_3 const match = nameAttr.match(/^showbutton_([0-9]+)$/); if (!match) { isTransitioning = false; return; } const id = parseInt(match[1], 10); $btn.addClass('was-clicked'); const $allButtons = $root.find('[name^="showbutton_"]'); const $preShowText = $root.find('[name="preshowtext"]'); $.when( $allButtons.fadeOut(300).promise(), $preShowText.fadeOut(300).promise() ).done(function () { // 2) show preloader_N showPreloader(id).done(function () { setTimeout(function () { hidePreloader(id).done(function () { showItemsGroup(id).done(function () { isTransitioning = false; }); }); }, 1000); }); }); }); $root.find('[name^="item_"][name$="_backbtn"]').on('click', function () { if (isTransitioning) return; isTransitioning = true; const nameAttr = $(this).attr('name'); // item_3_backbtn const match = nameAttr.match(/^item_([0-9]+)_backbtn$/); if (!match) { isTransitioning = false; return; } const id = parseInt(match[1], 10); // 1) hide item_N* group hideItemsGroup(id).done(function () { const $allButtons = $root.find('[name^="showbutton_"]'); const $preShowText = $root.find('[name="preshowtext"]'); // 2) show buttons + preshowtext back $.when( $allButtons.fadeIn(300).promise(), $preShowText.fadeIn(300).promise() ).done(function () { isTransitioning = false; }); }); }); }); </script>

Круг замыкается

Забота как залог

хорошего настроения

Забота о здоровье

 Забота как сила

 сообщества

Нажмите на один из заголовков, чтобы узнать больше

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Забота о себе

Забота через

вдохновение

Забота как время

вместе

Забота как способ

говорить «я рядом»

Практика:

Позвоните трем людям, с которыми давно не общались, просто, чтобы узнать, как они.

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Иногда забота — это просто спросить: «Как ты?». Одно сообщение, короткий звонок, теплое слово — и человек чувствует, что он не один. Ведь забота проявляется в мелочах, а простые жесты создают ощущение связи и поддержки. Быть рядом — значит уже помогать.


Avon Россия вместе со своими партнерами — некоммерческими благотворительными организациями помогает тем, кому особенно важно чувствовать поддержку: родителям, которые воспитывают детей с инвалидностью, многодетным и малообеспеченным семьям. Компания передает продукцию семьям по всей России, а еще создает возможности для детей — знакомит их с миром профессий и делится вдохновением.

Практика:

Сделайте искренний комплимент трем людям: себе, близкому и незнакомому человеку. Обратите внимание, как изменится ваше настроение и что вы почувствуете после.

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Чтобы день стал лучше, достаточно немного тепла — в словах, жестах, взглядах. Забота возвращает нас к простым радостям: когда вы улыбнулись прохожему, подбодрили коллегу или просто сказали себе «ты молодец». А еще напоминает: добро не требует повода.


Avon верит, что ваша способность замечать и ценить прекрасное в мелочах — это и есть настоящая суперсила. Спасибо, что делитесь добротой с окружающими.

Практика:

Сделайте что-то приятное для человека из вашего круга общения: принесите угощение в офис, поговорите с бабушкой во дворе или помогите другу с делом, на которое у него не хватает сил.

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Забота объединяет людей. Вместе нам легче преодолевать трудности и делиться радостью. Так формируется сообщество, где каждый чувствует ценность своего участия — от поддержки коллеги до помощи соседу.


Avon Россия объединяет женщин по всей стране, помогает им в самореализации и получении дополнительного дохода, поддерживает предпринимательниц наставничеством и возможностью общения с теми, кто разделяет любовь к красоте со смыслом.

Практика:

Расскажите в соцсетях о женщине, которая вас вдохновляет. Поделитесь историей, силой, мудростью или добротой, которая вас тронула.

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Когда мы делимся историями о преодолении, успехах, простых радостях, мы вдохновляем других и напоминаем: поддержка бывает разной. Иногда забота — это просто знакомство с человеком, который помогает поверить в себя.


Почему это важно? Ваш рассказ может стать поддержкой для кого-то еще. По результатам всероссийского исследования НАФИ для Avon Россия*, 58% россиян считают, что без поддержки близких сложно начать профессиональные изменения, а 47% женщин испытывают неуверенность в собственных силах. Твоя история может настроить на победу и веру в себя.

Практика:

Соберитесь с друзьями вместе на «субботник» в ближайший парк: совместите прогулку на свежем воздухе и заботу об окружающей среде.

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Вместе мы способны на большее. А еще проявление заботы может стать полезным и приятным способом провести время с друзьями в выходной день. Стать волонтером в группе единомышленников, отправиться в приют для животных или дом престарелых и вместе прожить этот опыт — бесценно.


Avon Россия более 30 лет поддерживает российских женщин, и 20 лет осуществляет это вместе со своими партнерами — некоммерческими благотворительными организациями, экспертами, а также вместе со всеми женщинами, которые делятся историями успеха и являются источником вдохновения для компании.

Практика:

Создайте список дел, которые вас вдохновляют и радуют. Попробуйте каждый день делать хотя бы что-то одно из этого списка.

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Это возможность восстановиться. Провести время с собой и только для себя, уметь сказать «нет», порадоваться своему отражению в зеркале и похвалить за маленькие победы. Эти повседневные ритуалы становятся частью большой системы поддержки.


Один из способов восстановиться и позаботиться о себе — ритуалы ухода. В телеграм-канале Avon Россия много полезных бьюти-советов и просто красивый контент.

Практика:

Сделайте маленькое действие с прицелом на завтра — запишитесь на чек-ап.

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Это проявление уважения и любви к себе и к жизни. Проверить здоровье, отдохнуть, выспаться, записаться на обследование вместе с мамой или подругой — простые шаги, которые влияют на будущее.


Социальная деятельность Avon Россия начиналась именно с проектов, посвященных борьбе с раком молочной железы, а теперь компания развивает более широкие программы, помогающие женщинам и их семьям следить за здоровьем в целом.

Вместе с партнерами и экспертами Avon Россия проводит акции осведомленности и запускает образовательные инициативы в стране. А еще поддерживает бесплатные консультации для женщин, направленные на профилактику онкологических заболеваний. Внимание и знание в этом важном вопросе становятся проявлением любви к жизни и к себе.

Практика:

Задумайтесь, что для вас значит забота, расскажите об этом близким, чтобы они знали, как вас можно поддержать по-настоящему.

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Забота — это движение, в котором каждый может стать началом круга. Она объединяет нас, расширяет границы внимания и возвращается обратно. Когда мы делимся добротой, мы создаем крепкую связь, в которой каждое звено имеет значение.


Философия программы «Круг заботы», объединяя темы здоровья, семьи и самореализации, формирует круг, в котором простые действия становятся движущей силой следующих изменений. Avon Россия помогает женщинам находить баланс, вдохновение и опору в себе и в окружающих. Каждой из нас под силу превратить заботу в естественное состояние жизни.

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